Nomasonto Lushaba, the founder of NOMA, was born on a calm and sunny Sunday in a small village nestled between rolling hills. Her name, “Nomasonto,” meaning “Mother of Sundays” in Zulu, was a reflection of the peaceful day she entered the world. Sundays, known for rest and renewal, became a symbolic force in her life. Growing up, Nomasonto’s weekends were spent immersed in the healing power of nature, a love she carried into her adult life.

As she got older, Nomasonto became more mindful of what she used on her skin and how nature’s offerings could be used to restore balance. This led to the birth of her skincare brand, NOMA—an acronym inspired by the values she held dear: Natural, Mindful, Authentic, and Optimal .  She wanted NOMA to stand for more than just organic ingredients; she wanted it to reflect a holistic approach to skin health and well-being.

NOMA products are crafted from natural ingredients, inspired by the deep-rooted traditions of healing passed down through generations. Nomasonto focused on being mindful not only of what was inside the products but also of how they made people feel—nurtured, confident, and beautiful in their own skin. Authenticity was at the core of everything NOMA represented. Every product was formulated with intention, honoring the values of simplicity and transparency.

The journey of Nomasonto, from the peaceful Sundays of her youth to the creation of NOMA, serves as a reminder of the power of living in harmony with nature, embracing self-care, and being true to one’s roots. NOMA is a celebration of her name and the values that make it unique—a brand that thrives on the essence of being Natural, Mindful, Authentic, and Optimal, always embracing new possibilities and connections with the world.

This is Nomasonto’s legacy. This is NOMA.